Responsive Design / Mobile Friendly
Both of these terms are used to describe a website that is optimised to react to the size of the screen which the user is viewing the website one. A responsive website removes the need to have a separate mobile website, allowing for a consistency in content and design on all devices. We ensure that all of our mobile friendly websites are optimised across all different devices, browsers and machines.
Google has recently started ranking websites that are mobile friendly higher in their mobile searches. With the increase in mobile and tablet web use over the past couple of years, now is a great time to adopt.
WordPress is a content management system (CMS). This is essentially a framework that a website is built upon to enable the user to log in and manage content, images and additional features such as a news feed / blogs and image gallery. We can also build extra functionality based on your requirements, such as a user manageable testimonial page, booking forms, FAQ’s or even customisable pages.
SEO & Organic SEO
Search engine optimisation (SEO) is the process of getting your website to the top of google and maintaining its position. This is beneficial for businesses as it means more people will visit your website, and this will in turn drive more enquires through. Many SEO companies offer paid listings, which are an often quick but costly way to jump and stay to the top. We accomplish the same goal organically, which essentially means you will have a dedicated account manager that will work to maintain your site on a regular basis
Pay Per Click (PPC)
Pay per Click advertising is process by which a business pays for high positioned listings within a Search Engine such as Google. The advertised listings are displayed in a similar manner to more organic listings, showing up when somebody search for a particular keyword(s) in your area. These advertisements are paid for based only on the number of clicks that occurs, so often require a larger budget over the long term versus organic SEO
Digital marketing is creating exposure to your brand throughout online means. This can be social media, web blogs and sites, or search engine optimisation. To better understand how digital marketing and its applications to your business, we have a free digital health check which can be found here. Our tool provides a detailed breakdown of your business’ current online profile and offers recommendations on how you can improve your overall digital marketing strategy for you brand.