Forming the Right Marketing Objectives

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Objectives are essential in marketing. There are few other ways to gauge success or failure than to have a reference in the form of marketing objectives that have been carefully considered before beginning your campaign. The process of conjuring up these commandments is a whole other story, but for today we will be painting a picture of the importance of marketing objectives in a few key senses.


References are key to success in senses ranging from job interviews to history essays and, of course, marketing. Referencing is something constantly at play within our minds, of both the conscious and subconscious mind. We require a parallel in all situations that allow for comparison. This comparison is what centralises our understanding of predicaments, so if you don’t have any marketing objectives all of the numbers will merge together and you won’t know whether you’re succeeding or failing; that would be a waste of money now, wouldn’t it?


Do you think Michael Phelps, the most decorated Olympian of all time, wakes up in the morning and swims for no reason? Actually, that’s a bad example, he probably does. Basically, what I’m trying to say is that something must motivate us if we want to achieve anything, ever. At work, some people are motivated by money or a passion for their field and some are motivated by fear of looking bad or underperforming, but it’s all motivation. And, in a marketing sense, the motivational vessel you and your business needs arrives in the form of marketing objectives that give you something to strive for. Something concrete that can be worked toward. Your marketing objectives are the summit of Mount Everest, and your marketing agency needs to have a direction or they won’t even leave the pub at the foot of that very, very large land formation.


Efficiency, much like self-awareness, cannot be reached without objectives. Objectives allow for planning, measurement, motivation, and culminate in the ultimate efficiency of working toward something with eyes wide shut. Blinders on, tunnel vision, your SEO agency will have something to gun for and boy will they go for it, but only if they know what that is. Who wants to be searching around in the dark with only the light from a glow in the dark star sticker on the ceiling? Nobody, that’s who, so help them help you and set some targets that can be discussed and achieved.

Now, we’re not saying it is going to be easy to succinctly decipher the goal of your SEO strategies’ existence, but that doesn’t mean you can procrastinate and expect someone else to do it; that might have worked with the washing up in your university halls, but it won’t here. Anyway, do you remember the backlash from that? I’d go so far as to say it wasn’t worth it. Setting marketing objectives allows for the most likely chances of success with your endeavours, and you will reap the rewards of what you sow if you manage to culminate these.

If you’d like to hear more about the digital marketing and SEO services we offer here at Bulletpoint Marketing, then please get in touch. You can call us on 01706 361708 or fill out our simple contact form and one of our friendly team members will be happy to help you achieve your SEO goals.

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