4 Reasons Why You Should Start a Business Blog

An image of a man starting a business blog on his laptop

Writing a blog about why blogging is important for your business might seem a little ‘Inception’ – but it’s something you need to be seriously considering if you’re a new start-up or a small business.

It’s been said that business blogging is dead, that it’s not relevant anymore with so much social media available to us now; but be reminded, it isn’t.

Below, Bulletpoint Marketing have put together our top 4 reasons on why business blogging is key.

Be An Expert In Your Industry

Starting a business these days is no easy feat. The competition out there is your biggest challenge and ensuring your status among them is vital. Writing a blog with latest news, company updates, and knowledge about your industry shows that you are an expert in your field. Customers and any new readers will feel that you are knowledgeable, reliable, and can be trusted. If someone feels you are very experienced in your industry, then they’re more likely to choose you over another business.

Improve Your SEO

A business blog fuels SEO (Search Engine Optimisation) and will push your website higher on search engine results. Google and other search engines prefer regularly updated websites with fresh new content than those that haven’t been touched in a few months. A blog is a good reason to regularly update your website, and higher rankings on Google should mean more site visitors and in turn, more customers.

Increase Website Hits and Profit

In theory, the higher your website ranks on Google, the easier you’ll be to find, resulting in increased site visits. With more site visitors engaging on your site, the more phone calls you’ll get, the more site purchases will be made, and you’ll reap the benefits. As small business, you can creep higher up and target localised searching in order to move through the rankings.

Create a Brand

Having a business blog allows your website to have a strong voice, and establishes a stronger, more personal brand. Customers can relate if your business seems less robotic; you can go off-topic, use humour, and add a more relaxed tone to your site whilst remaining professional and knowledgeable. It’s an opportunity to be creative and although it may take some time to get right, it will only benefit you in the long run.

If you’ve decided that a business blog is what your site needs to boost your SEO, then Bulletpoint Marketing has a team of trained writers with a natural creative flair to help you get started. You can call us on 0161 979 0589 or fill out our contact form and we’ll be in touch with you.

I found Bulletpoint's service exceptional from initial consultation through to completion. The design department were in constant communication with me and dealt with any queries efficiently thus creating a relationship that gave me confidence in what they were doing.

Howard Baker, Controlux