What Is SEO and Do I Need It for My Rochdale Business?

A visual image of the acronym SEO (Search Engine Optimisation) using cogs and gears and a black and gold design layout.

As a company that offers the service of ‘SEO’, we often come across the common question of what exactly that means, and whether or not it is necessary for businesses in local areas like Rochdale. At Bulletpoint Marketing, we felt it was time to answer that question, and to clear up any common myths along the way.


What is SEO?

SEO stands for ‘Search Engine Optimisation’, and it is essentially the practice of getting your website as high up on search engines as possible. This is achieved through a variety of techniques, both on-site SEO (making changes to your website to improve it in the eyes of the search engine) and off-site SEO (strengthening your business name throughout the internet in order to highlight your legitimacy). Through a multi-faceted approach, SEO will encourage a steady and organic rise in your search engine rankings. This differs from PPC (Pay-Per-Click). For PPC, the results are immediate, however, they are temporary. Once you stop paying, you drop from the rankings entirely. With an ongoing SEO strategy, your climb to the top will be genuine, which means you should be there to stay. SEO is an investment, true, but it is a good one.


Do I Need It?

The general rule with SEO is that it cannot guarantee you the absolute number 1 spot on Google for all time. However, you are guaranteed to never get there, or even to the first page probably, without it. Big business can afford to throw a lot of money at PPC, advertising, marketing, and more. We can assure you that they also throw a lot of money at SEO, too, but it’s part of a wider marketing movement for them. For small, local Rochdale businesses, this simply isn’t possible. However, with a little SEO work on your website, you’ll see improvements in rankings and therefore greater visibility for your business. Without SEO, you’ll get buried amongst much bigger, much louder voices.


At Bulletpoint Marketing, we have a wealth of experience in helping Rochdale businesses like yours get noticed by the people that need them. Coupled with our web design, you can be sure that your company has its best shot at being noticed by your ideal customer base. We discuss the best options with you, are transparent about our approach, and have the very same goal as you. To speak with a member of the team here, simply give us a call on 0161 979 0589 and we’ll be happy to talk through the options with you.


An absolute fabulous service, a new mobile responsive website created very quickly and efficiently. Most importantly excellent communication throughout, my sincere thanks goes out to Thomas and his team, I would recommend without any hesitation. Excellent service

Michael Anderson, Cooker Solutions Ltd