Christmas Campaigns: Top Tips on How to Create an Effective Digital Marketing Campaign
With the festive season finally upon us, many businesses are now looking to capitalise on the hike in retail sales with an effective digital marketing campaign. Attracting the right audience is key if you want to make a profit and end the year on a high note. With more and more huge brands jumping on the Christmas campaign cycle, competition is tougher than ever. But for small businesses, a tailored digital campaign whereby you target a specific audience can keep you busy during Christmas – the time when you’ll need it most.
We’ve put together some handy tips on how to help you with your digital marketing campaign this Christmas:
If you’re looking to devise a completely digital marketing campaign then you’ll need to be thinking about what channels to use and what your Christmas campaign will feature. Competitions and giveaways will receive the most engagement and coverage, but if you don’t have the budget then choose a brand campaign. Brand campaigns work best with original, relatable content that you can use as the face of your campaign. A good example from this Christmas is John Lewis’ boxer dog.
Social Media coverage is vital. This is where you’ll reach the biggest audience from your campaign, as these free channels push your content and can potentially reach thousands of people. Ensure your image or graphic is high quality and utilises hashtags on Twitter and Instagram to gain engagement. Facebook posts should be natural, as they reach more followers with just a text and image, but avoid posting links. The ‘boost’ feature on Facebook is a budget-friendly effective way of reaching more people.
Ensure your overall brand is consistent across your digital marketing campaign. Consistency across digital channels looks smart and helps audiences to identify a brand easily. Graphics, colours and image use should be equal on all channels including website, social, email, and advertising.
If you have a high number of email subscribers, then pushing your content to people through email is a guaranteed method of increasing conversion. Make your copy punchy and relatable and add graphics or interactive features. One tip is to avoid sending emails at the weekend as nobody will check these until the working week.
If you’re looking to create an effective digital marketing campaign for your business, then Bulletpoint Marketing has a number of packages to suit you and your business needs. Our experienced staff have the solution to ensure you have a compelling and impressive Christmas campaign. Call us on 0161 979 0589 or fill in our contact page and we’ll be happy to help.